Marketing & Demand Generation Leader
Michael McKenzie
I help brands turn attention into pipeline. Sixteen years in, I still love the puzzle of connecting the right message to the right people at exactly the right moment.
About Me
I’m a demand gen and marketing leader who genuinely likes building things.
Over 16+ years I’ve worked across enterprise B2B, life sciences, and the agency side — which means I’ve seen how marketing actually gets done from a lot of different seats. Right now I’m running demand gen as a team of one at a Boston-based marketing agency, and I’ve come to love the range that comes with it.
In the last stretch I led a full brand repositioning, rebuilt the website from the ground up, and stood up an AI-enabled content and campaign infrastructure that changed how fast we could move. The part I’m proudest of: building $3.5M in net-new pipeline against a $3M target.
I care about the numbers, but I care just as much about the people I work with and the story we’re telling. That balance is what keeps this work interesting to me.
What I Do
Four things I do well
Strategy & Leadership
Setting the direction, aligning teams, and owning the number. I’m comfortable building the plan and rolling up my sleeves to execute it.
AI & Automation
I build AI-enabled content and campaign infrastructure that lets small teams move like big ones — without losing the human voice.
Martech & Analytics
I like a clean stack and honest data. Connecting the tools, tracking what matters, and letting the numbers guide the next move.
Web & Content
From a ground-up website rebuild to the content that fills it — I care about work that reads well, ranks well, and actually converts.
Beyond the Office
There’s more to me than marketing
When I’m not thinking about pipelines and campaigns, you’ll most likely find me on a golf course or in a curling rink. Yes, curling — it’s a long story, but if you’ve ever tried it, you already know: it’s completely addictive. I’ve been at it long enough that I now serve as President of my curling club, which has grown to nearly 500 members. It’s been one of the most rewarding things I’ve done outside of work — building community, leading a team, and occasionally yelling ‘HARD!’ across a sheet of ice.
I grew up just outside Boston in Natick, Massachusetts, and that New England roots-and-grit mentality has stuck with me. I love to travel — this past spring I made it to Scotland, which checked a long-standing box for me (golf, history, and scenery all in one place). I’m always chasing the next new experience, whether that’s a new destination, a new skill, or just a book on something I know nothing about yet. Curiosity is what keeps life interesting.
Experience
Where I’ve been lately
Director of Demand Generation — Overdrive Interactive
April 2025 – Present · Boston, MA
- Built $3.5M in net-new pipeline against a $3M target — running demand gen as a team of one.
- Led a full brand repositioning and a ground-up website rebuild from strategy through launch.
- Stood up AI-enabled content and campaign infrastructure that dramatically sped up execution.
Independent Marketing Consultant — Michael McKenzie Marketing
June 2023 – April 2025
- Partnered with B2B and life sciences clients to shape demand gen strategy and hands-on execution.
- Delivered full-funnel campaigns, martech setup, and content that moved real pipeline.
- Wore every hat — strategist, builder, and analyst — which is exactly why I move fast today.
Senior Manager, Demand Generation — Lionbridge
October 2019 – April 2023 · Waltham, MA
- Built an integrated marketing strategy for the Life Sciences business unit, driving year-over-year increases of 148% in page views, 49% in MQLs, and 62% in marketing-influenced pipeline.
- Launched Lionbridge’s first Account-Based Marketing program across 15 target accounts, improving account engagement and sales/marketing alignment.
- Led the demand generation transformation across four business units — Life Sciences, Gaming, Legal, and Tech.
- Directed omni-channel campaigns (blog, whitepapers, infographics, video, webinars) and managed budgets across paid media, SEO, email, content syndication, and events.
- Managed a team of 4 direct reports and partnered cross-functionally with sales to optimize campaign performance and drive revenue growth.
- Delivered weekly performance reporting to executive leadership using Google Analytics, Adobe Analytics, Power BI, and Salesforce.
Let’s Work Together
Let’s talk
Whether you’re looking for a demand gen leader or just want to talk shop — I’d love to hear from you.
Mike McKenzie 